Topical Similarity for americanexpress.com
Similarity is determined by homepage content and structure (HTML + headers) only. No WHOIS or external SEO databases.
Primary topic
American Express Cards
Intent
Informational
Language
en-US
Secondary topics: Credit, Rewards, Business, About, Banking
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How it works:
semantic similarity (45%), keyword overlap, page structure, CTA patterns, and basic tech fingerprints.
Tooltip: content and structure only.