BIMI Record Checker
BIMI can display your brand logo in supporting inboxes (requires strong DMARC and often VMC).
Result for booking.com
Found
TXT on default._bimi.booking.com
v=BIMI1; l=https://r.bstatic.com/static/img/newsletters/booking_bimi_icon_300.svg; a=https://q-xx.bstatic.com/data/mm/booking_com_20250711.pem;
FAQ
What is BIMI used for?
It helps show a verified brand logo in inboxes that support BIMI.
Do I need DMARC for BIMI?
Most providers require DMARC enforcement (p=quarantine or p=reject).
Where is the BIMI record published?
TXT record on default._bimi.<domain>.
Why is BIMI not showing after setup?
It can take time, and some providers require a VMC certificate.
What logo format should I use?
Typically SVG with strict requirements; always use HTTPS URL.
What is BIMI?
BIMI is a DNS TXT record that points to your brand logo. Many providers require DMARC enforcement (p=quarantine or p=reject).
Example
v=BIMI1; l=https://example.com/logo.svg; a=https://example.com/vmc.pem
Common mistakes
- DMARC is not enforced (p=none) - many inboxes will not show BIMI.
- Logo URL not HTTPS or wrong SVG format.
- Missing VMC when required by provider.